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Cannabis strains have unique aromas based on the genetics of the strain. These aromas are characteristics of different categories of cannabis, and your customers are drawn to these aromas. A 2023 study shows that minor compounds in each variety contribute to the differences in aroma for each strain.
The relevance of unique aromas is significant to the cannabis connoisseur and dispensary owner. A study done in 2022 proved that a satisfying aroma is the leading indicator of “high quality” when it comes to customer selection of a cannabis strain.
Aroma and flavor are primarily influenced by the terpenes and cannabinoids in each strain of cannabis. Terpenes are chemical compounds found in the oils of the flower which give it an aroma palette. Cannabinoids like THC and CBD, along with terpenes are part of the overall “entourage effect” that create a unique experience for the consumer. The aroma of the terpenes gives a sensory clue to the overall effects of the strain.
What Are Terpenes?
Terpenes give cannabis their wide array of aromas, and the combination of these compounds can produce different tones. Different strains can contain different terpene profiles which produce a wide aroma spectrum that range from fruity and citrus, to floral, to skunky to spicy, to earthy. Terpenes are naturally occurring compounds that appear in plants and some animals. Functionally, terpenes influence aroma and taste. There are over 200 terpenes in Cannabis sativa (Cannabis), which often appear on the female inflorescence and throughout the cannabis flower.
Types of Terpenes
There are two main types of cannabis, Indica and Sativa, and some strains are also Hybrid strains. The terpene aroma spectrums are different for each variety. Due to the aforementioned entourage effect, the aroma of a particular strain can give sensory information about the effects of the strain. Certain terpenes are predominantly found in specific species of cannabis.
Strains that are primarily Indica contain terpenes such as myrcene, humulene, and caryophyllene. These strains tend to have aromas that are more earthy and less fruity. The heavy scents can be reminiscent of nature, with earthy, woody, and skunky tones. Indica strains tend to have potent aromas with intense, powerful overtones.
On the other end of the aroma spectrum, Sativa strains have aromas that are usually sweet, fruity, citrusy, or floral. Terpenes you might find in sativa are limonene, terpinolene, and linalool. As you smell the aromas of sativa strains, you’ll find these are light and refreshing.
Aromas and The Correlation with Effects
While this is a general guide, not a hard fast rule, terpene aromas can predictors of the effects strains may have on consumers.
Pinene is a terpene that has a vague pine aroma, that is often associated with anti-inflammatory effects and may help with memory concentration. This terpene is often found in some sativa strains.
Caryophyllene is a spicy smelling terpene, also found in cloves, hops, black pepper, and rosemary. Some studies have found it may help with pain relief, anti-inflammation, and even may help with anxiety and depression.
Myrcene is a very common terpene in cannabis strains, with about 20% of strains containing this compound. It smells like hops, balsam, or lemongrass. The effects of this terpene depend greatly on whether it appears in an indica or sativa strain. In an indica strain, the effects may be relaxation, while in a sativa strain, it can be an energizing agent. Large does of myrcene have been shown to have a muscle relaxing effect.
Showcase The Aromas of Your Best-Selling Strains
The product line of cannabis merchandising Pods from Bud Bar Displays feature closable aroma holes so customers can inhale the unique terpene scents of each strain. You can merchandise your cannabis flower on the sales floor allowing customers to inspect the samples and sniff the terpene aromas. Our patented Pods are at the cutting edge of cannabis display and merchandising innovation. Each of our Pods come with different options for securing the aroma holes when not in use and meeting local compliance.
If you need advice on which Pods to purchase for your own dispensary, contact the team at Bud Bar Displays or call us at 916.858.2000