The CBD market is predicted to grow from $9.86 billion in 2021 to $136.64 billion in 2029, according to a 2022 report by MicroSmallCap. As this growth continues, cannabis dispensary merchandising plays a critical role in how these products are presented, discovered, and purchased in retail environments.
Market segments that are driving this growth are pain relief, skincare, and other medicinal uses.
Unlike other cannabis products that produce a high, CBD products can be sold in regular retail stores in some states and regions.
Because the competition for CBD retail sales is wider than for other cannabis products, these merchandising displays must be top-notch, and help establish customer buying patterns for store operators.
Merchandising Cannabis and CBD in Retail Environments and Dispensaries
CBD displays and merchandising are critical for raising awareness of these products in a retail setting and increasing sales to targeted customers, but the same applies to cannabis products as well.
Effective cannabis dispensary merchandising helps increase visibility, guide customer decisions, and drive sales across both CBD and THC product categories.
Well-executed CBD merchandising displays can play a key role in introducing new products and building familiarity with different product types.
Below, we go over some best practices and things to consider when marketing CBD on your sales floor.
Educating Customers
With cannabis and CBD products legalized for medicinal use in many states and territories, new customers will require education about which products can benefit them most. Strong cannabis dispensary store displays make it easier to present information in a clear, accessible way.
Using multimedia displays that leverage interactive content can help impart information to customers. Product information can also be embedded in cannabis dispensary merchandising displays to show CBD levels and additional data on cannabidiol products.
Lead Customers to Selected Products
Designing a dispensary layout to lead customers down a specific path to highlighted products is another strategy used in retail store design. Place your best-selling products in this customer path to increase sales on high-margin or popular items.
Most customers in the U.S. and Europe turn right when they enter a store entrance. Selected products can be displayed along this path using table displays, product display cases, wall displays, and countertop displays. This approach works well when supported by thoughtful cannabis and CBD merchandising displays that draw attention to key items without overwhelming the space.
Use Graphics Tastefully
Eye-catching graphics and product displays can be used to draw attention to specific CBD and cannabis products. Be sure to consider what effect you are aiming for. Loud colors and gaudy graphics can send the wrong message.
Most dispensaries use cannabis and CBD merchandising displays that utilize subtle graphics and professional designs to guide customer attention in a specific direction. Creating an environment that feels safe, professional, and luxurious is always a strong strategy in cannabis and CBD retail.
Establish Trust & Credibility
Cannabis-derived products had a negative stigma in popular opinion for many decades. Although medicinal marijuana and, more recently, CBD products have extensive clinical research to back up the prescribed benefits, some newer customers may still be skeptical. It is crucial to establish empirical proof of credibility with these fledgling CBD customers.
One method of establishing trust is having transparency about the source, ingredients, testing methodology, production, and quality control of each product. Our cannabis dispensary merchandising products can make this information clear to shoppers right away. Budtenders should be well-educated so they can answer customer questions confidently. A clear, well-organized cannabis dispensary store display can also support this strategy by presenting product information in a trustworthy and accessible way.
Information may also be displayed on the packaging or incorporated into the display itself. Printed brochures or digital presentations can also help explain product details, alleviate concerns, and answer questions about cannabis products.
Bud Bar Displays has a full selection of cannabis and CBD display cases and retail display fixtures for products.
Countertop Displays Can Be Useful
As customers approach the checkout station, they may see cannabis dispensary store displays at eye level, displaying selected products. This is a chance to promote both cannabis and CBD products to customers, encouraging POS impulse buys.
Having properly placed cannabis dispensary merchandising displays at checkout can highlight smaller, high-margin items without disrupting your store’s flow.
Professional Display Cases
Dispensaries that display products at a fixed budtender station, or point-of-sale register, should have high-quality display cases for CBD and cannabis products.
Customers can see a variety of products in a well-lit case and have the ability to choose from clearly presented options. Strong cannabis dispensary store displays play an important role in presenting products clearly and supporting customer decision-making.
This is an opportunity for budtenders to answer any questions and help customers choose the best products for their needs.
Bringing Your Merchandising Strategy Together
A strong cannabis dispensary merchandising strategy isn’t just about where products sit on a shelf. It’s about how everything works together once a customer walks in. The flow of your store, your cannabis dispensary store displays, and even small details like placement and spacing all shape how people browse and what catches their attention.
When your setup feels natural, customers spend less time figuring things out and more time exploring. That’s where the right mix of retail cannabis store displays and fixtures makes a difference. It helps highlight key products, guide movement through the space, and create a smoother overall experience without forcing it.
Need Personalized Help with Your Cannabis Dispensary Merchandising?
Designing a customer experience for your dispensary is an important task. If you need help finding the perfect cannabis, CBD, and extract display cases and fixtures, Bud Bar Displays is here to help. For 35+ years, our leadership team has been designing and building retail displays for some of the most memorable stores and retail events.
If you want to improve your cannabis dispensary merchandising, Bud Bar Displays has a complete product line to help you market your products more effectively. Our online store features a line of Bud Cabinets, CBD Displays, Cannabis Sniff Jars, and Product Displays.
Don’t see what you need? Our design team can help you create custom retail displays for your dispensary. Contact us if you have any questions, or give us a call at 916.858.2000.
