For most dispensaries, there is no bigger sales day than April 20 th.
In 2024, 4/20 set sales records for retail dispensaries, with a 7% increase over 2023.
Having plenty of cannabis products on hand, and merchandising those products effectively can help maximize your sales and increase customer loyalty.
Here are some of the top products you should have on display for 4/20.
Flower: Still the Top Cannabis Product
A 2024 report by Flowhub shows that flower was still the #1 product category in 2024, making up 40.7% of total sales.
One of the biggest challenges with displaying premium flower is showcasing selected strains, allowing customers to sniff the terpene aromas, all while maintaining security protocols according to state regulations.
Fortunately, this problem has been solved with the Security Tether Bar™ which satisfies security regulations, and comes with different cannabis display Pods which each feature aroma holes for customers to smell the unique aromas of each strain.
The Canna-Pod® is our most popular Pod, and each of these feature a magnifying viewer for close inspection, and secure aroma holes, so customers can sniff the complex terpene combinations. The patented Spring Hatch makes managing the aroma holes worry-free, while preserving the freshness of each sample. Note: this is also available on most of our Pods.
Our Puffer Pods® are another specialized display unit for each stain of flower. Press the air button to send a aromatic whiff of the flower aroma to the customer. Microholes allow the aroma to escape while keeping samples completely secure.
For countertop flower displays, The Wedge™ offers a angled display for highlighted flower strains, all while securely tethered to the counter.
Edibles: Another Major Product Category
With 4/20 falling on Easter in 2025, edibles will see a huge amount of sales. Many customers use edibles for the convenience, but these can be displayed at various places in the dispensary. One way to highlight them is in a display cabinet near the checkout station. The Bud Bar Cabinet™ is a professional display cabinet designed specifically for presenting cannabis products.
Concentrates and Extracts: A Top Customer Choice
Concentrates and extracts are a huge seller for dispensaries on 4/20. There are plenty of ways to merchandise your different concentrates, but these are a couple that dispensary owners find the most useful.
For a way to display multiple extracts at once, the Xtract Elite™ is a professional choice. With optional LED lighted base and security cover, the display is a perfect way to show the extracts you have for sale. A hinged locking door opens from the budtenders side of the case allowing budtenders full control of the "show and smell" experience your customers enjoy before a purchase decision.
If you want to display extracts individually, the Incline XtractPod™ is an ideal solution. The angled display allows customers to see the samples at a glance, and there is a pocket for adding an information card, which makes your product look more professional.
Pre-Rolls: Convenient for the Customer
For displaying pre-rolls at the countertop or in another display area, the Bud Girl J-Tube Display is a fun way to draw customers attention. This comes in either a vintage or modern design for the bud girl.
Merchandise Your Cannabis Products For 4/20 and Beyond
The product line of cannabis Pods for dispensary merchandising from Bud Bar Displays feature many patented features that let customers securely see, smell, and examine your best flower samples. We also have an innovative line of display cabinets and bud displays to make your cannabis products stand out. For more information on any of our products or advice and displays for your dispensary, contact the team at Bud Bar Displays or call us at 916.858.2000.
