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Setting up your dispensary to maximize sales and product discovery is an art and a science. There are several best practices for merchandising your cannabis products that will help your shop succeed. We’ll look at the most effective ways to display and merchandise your cannabis products so you can increase dispensary sales, revenue, and profit.
Merchandising Decisions
Your dispensary brand Is reflected in your store’s design and aesthetic, customer service, product selection, budtender training, and product merchandising. Being intentional with the layout of retail displays in your dispensary can help lead customers to purchase highlighted products. Professionally designed displays can help create repeat customers through a positive shopping experience.
Visual Aesthetics
The visual design of your dispensary creates an overall customer shopping experience. From the store décor, to the types of displays you use to showcase flower and concentrate samples, the best fixtures, cases, pods, and stands can help boost sales. Highlighting products in a way that draws attention to the customer’s eye provides opportunities for cannabis product education, and impulse sales.
Store Design and Retail Layout
The flow of the store should draw customers in a clear foot traffic direction, so they can explore cannabis products in the order that you choose. Several studies have shown that shoppers turn right more often than they turn left in a retail store. Positioning your most important sales items in this counterclockwise path from the front entrance will help boost sales for these key items.
Display cases and product display tables with securely tethered display pods will help customers find their favorite strains of flower. They can smell the distinct terpene aromas and inspect the intricate details of the flowers with the magnifying lens on our Canna-Pods® and other cannabis display pods.
Lighting is an often-neglected component of retail store design that can make a tremendous difference. Illuminating the product displays strategically can make your store look incredible.
The reception area is the first thing people will experience when they enter your dispensary. Make sure this area is well lit, and there is nice comfortable seating for customers while they wait for the front desk to process their identification.
Digital and interactive displays include touchscreens, kiosks, tablets, and digital signs that provide product information helping customers make informed buying decisions.
Product Placement
Organize your product inventory on the retail floor by categories like flower, concentrates, edibles, vapes, and accessories. It makes it easier for customers to find exactly what they need.
Popular products and high-profit items can be positioned strategically at eye-level on shelves, display tables, wall displays, and at the checkout counter. Think strategically about what people will see first directly in their line of vision.
Cross-selling using displays is a merchandising technique that places related products next to each other to create more impulse sales and increase average sales by customer. Placing edibles next to pre-rolls is one example of this, placing smoking equipment next to flowers or nails next to dab oil is another example.
Budtenders Are Part of the Sales Team
Your budtenders are the ones most familiar with your cannabis products and they are a vital part of your sales and marketing efforts. Their knowledge of your product lines and retail displays will allow them to make suggestions based on customer needs, store layouts, and marketing promotions.
Events and Workshops
Many dispensaries host educational workshops and seminars around cannabis-related topics to further educate customers on cannabis use. This helps differentiate your dispensary as a source of cannabis information while strengthening your customer base.
Vendor partnerships can also be a way to generate traffic to your dispensary. Arranging seminars and demonstrations with product representatives and industry experts can help build a community with your customer base.
Holiday Promotions
4/20 is the big holiday of the cannabis year, but there are plenty more cannabis-related holidays and regular holidays where sales can skyrocket. Setting up marketing promotions in your POS systems, email and social media marketing, and text message marketing is part of the holiday planning. The other component is setting up holiday merchandising displays that entice customers to buy the cannabis products that are on featured in sales promotions.
e-Commerce Capabilities
Some dispensaries offer pre-ordering via an e-commerce website for in-store pickup, or delivery within their city of operation. Building a easy to navigate website with robust product search and selection will help people find what they need quickly.
Creating logical product categories can also make it easier for people to order online before arriving at your store or getting a delivery.
It’s a good idea to have promotional offers and sales on their own page, so customers can find them swiftly. Syncing your loyalty program with online sales and in-store sales will also help encourage repeat customers and larger average transaction sizes.
It’s also important to synchronize your online sales with available stock in your physical store. This ensures that product availability is always up to date.
Mobile friendly e-commerce websites are also more likely to capture customers and turn them into repeat shoppers.
Professional Dispensary Displays to Help You Sell More Product
For more than 25 years, Bud Bar Displays has been designing award-winning retail displays and store fixtures. Our team of specialists was assembled with one goal in mind – to help cannabis dispensaries display products in a professional manner and increase their overall revenue. Dispensaries around the world have used our line of display cases, store fixtures, and product displays to highlight their product lines.
If you need fixtures and displays for your dispensary, we can help you find the perfect way to highlight and display your cannabis products.
If you have a question, need a custom-built display, or need help with dispensary product displays, contact our team of retail display professionals at service@budbardisplays.com or give us a call at (916) 858-2000.