Category: Pods

How To Pick The Perfect Product Display

In our last blog post we discussed the importance of selecting the best sampling container for your dispensary, and how that decision can play a crucial role in your business’s success. Another key choice for any dispensary is how they plan to display those flower Pods, as well as the other numerous products they have for sale. Customer engagement once they enter the dispensary is essential in order to make sales happen. If a dispensaries displays are lackluster the customer’s visit will likely be their last. A well-planned display presentation is all the more important to have customers coming back time and time again…

Built-In vs. Modular

Display designs for dispensaries are now less restrictive and more flexible then in the past. When building from the ground up you can choose to go with built in displays, such as the Ashes Showcase Insert™, that can be placed into counters built on site. These built-in showcases make it effortless to have attractive and efficient cannabis displays in your store. Some, however, may prefer to have more modular displays allowing you to change the dispensaries appearance as desired; this can be true of a new build or may apply to a dispensary looking for a face-lift. Displays like the Canna-Pod Bar™ and the Bud Pod Bar™ give a dispensary the freedom to adjust their layout and displays when needed.

Display Placement

When a customer enters your dispensary overwhelming them with too many product displays can be counterproductive. Strategically placing displays around the perimeter, as well as a few choice displays in the center, help break up retail clutter. An uncluttered, open floorplan creates a more inviting space for your customers to examine the products you offer. A more open space allows customers to explore products and find what will work best for them while not being right on top of one another. It also allows for interactions between budtenders and clients to be semi-private if so needed, which in turn leads to increased sales for your business.

Customer Access

As discussed in our previous post, customer access typically falls into two categories: a more controlled method or an open method, depending on your needs. This access also weighs heavily on decisions for the displays you will end up utilizing. When using an open method, the budtenders are on the floor with your customer; they are walking the floor and answering questions customers may have as they explore the products. Displays such as the Security Tether Bar™ work well in this setup as they allow the customer to investigate your available flower, via sampling containers, while still maintaining a constant level of security. In a controlled method the budtender will typically be behind a counter as the customer browses the display cases, everything is kept in the case and is taken out upon request. To bridge the gap between access types, use a display such as an Xtract Elite™ with the now available Concentrate Security Case™, this allows the customer to easily view the dispensaries available extracts while simultaneously keeping them under lock and key. In the end, your dispensary should encourage browsing providing a simplistic way to navigate the displays in your showroom.

What’s On Display

Another thing to take into consideration in regards to your dispensaries displays is what products you plan to showcase within them. Typically, it is best to organize your merchandise by brand or product categories. More often than not, you would really only merchandise unlike items together for potential upsell opportunities; like selling a dab rig next to your concentrates, for example. Keeping your like items together makes it easier for the customers to compare selections before making their final purchases. While keeping like items together is crucial for the customer experience, it is equally important to move your products around the dispensary; this strategy will keep the dispensary fresh and dynamic. Cycling the product helps revitalize your dispensary, showcasing new and exciting products, while still allowing the customers the choice to buy their tried-and-true brands. More than anything, you want items to be easily located and spaces to be accessible to all your customers.

After years of visiting countless marijuana shops and seeing displays for dispensaries, I have found the best Selection of Displays, Cabinets, and Sampling Pods is BudBarDisplays.com.

By: Will Smith, Cannabis Display Designer

How To Pick The Perfect Cannabis Sample Container!

Before we get too deep into cannabis Sampling Pods, let us take a step back and understand why you searched out this information in the first place. As you are assembling your store(s) you have already made some HUGE and expensive decisions; the stores name, the location, store aesthetics & fixtures, as well as the staff. But now you have another critical decision, what your budtenders and customers will be interacting with to sell your products…..All Day…..EVERYDAY…..The Tools That Will Sell Your Cannabis…..Sampling Pods! With so many designs of Sampling Pods to choose from, let’s start by narrowing down the options…..

Your Sample Size

There are several schools of thought when it comes to the sample size you use in your containers, and there is really no right or wrong answer. A smaller pod like the Bud Pod™ with a small sample, or even a single cannabis nug, can convey several things to your patients or customers. It can send a message of scarcity which often creates a buying decision based on the idea that its value or quality is great, or that supply is limited, which invokes an urgency to buy. On the other hand, a larger pod like the Canna-Pod_® with a copious sample would send a message of abundance; there is plenty of product to go around, Let's Party! The sample size you choose is personal to your business and can be determined by numerous factors, even the general atmosphere of your dispensary. It can also be helpful to speak with your Budtenders in regard to the sample size. A seasoned staff member’s personal insight and experience can make the choice that much easier.

Customer Access

There are two particular styles of giving Sampling Pod access to your patients or customers. The first is having your Pods in a display case, like a Bud Bar Cabinet™ or Ashes Showcase Insert™; this is the more controlled method which requires a one-on-one interaction between the Budtender and consumer. The Budtender is taking out individual Pods, or other products for the client to examine; this method creates a relationship with an atmosphere of personal interaction and the sharing of information. In this style of access no security tethers would be used.

The other style of access is an open method in which patients or customers walk freely around your shop. They can examine products on display up close and personal; your Sampling Pods are secured to your display areas by means of a retractable tether. You could tether each container individually with a Security Tether or one could upgrade to the stylish Security Tether Bar™. Each tether bar is capable of tethering five pods, has dual locks for security, and the removable tether drawer allows for all Pods to be moved together for fast and convenient nighttime storage. This ‘open method’ allows you to have more customers in the store but is far less personal than the ‘display case’ style. Budtenders take a more inactive role in this style and wait for the customer to indicate a need for assistance before any interaction typically occurs.

Strain Information

Another area of consideration when choosing a Sampling Pod is whether or not it features a card area or sign holder. If you are going with an open method of access, a Pod that displays additional information for a patient or customer allows them to quickly obtain further insights about the cannabis flower such as brand, strain name, type, or pricing just to name a few. Customers expect dispensaries to provide comprehensive information about the products so they can make the best selection for their particular needs. In a more controlled method of access, cardholders can also be utilized to give your clients a better experience. Many Sample Pods have the capability to hold information cards back-to-back so that both the consumer and Budtenders alike can view the cannabis flower's information. This supplies your staff with accurate strain details to help complete sales; customers are always more comfortable purchasing their cannabis from an informed Budtender.

Additional Pod Security

No matter what style of access you provide for your Sampling Pods, how you will properly secure them is a paramount decision. One way to accomplish this would be to use compliant sample seals, such as Anti-Tamper Security Seals to seal your Pods. These reusable seals can help you meet local, state, or provincial requirements to prevent a customer’s physical contact with the samples on display. They use a strong adhesive and a no-residue vinyl to keep the Sampling Pods clean and secure while on display. For the next level of security, a Sample Pod with a Locking Ring would be the best bet. The locking ring uses torx head screws to help prevent vandalism and to lock the Pod’s lid to its body. This method is the ultimate protection while displaying a Sampling Pod in any retail environment.

Examining The Flower

Aroma – Each strain of cannabis or CBD flower, whether Sativa, Indica, or Hybrid, has a specific smell that emanates from its trichomes resin which produces a unique terpene signature. Nearly all customers enjoy smelling these particular aromas and practically make it a requirement prior to making a purchase of any flower. You can provide them with every other significant bit of information about any strain, but until they get a sniff of the flower, a final decision will be hard to make! Obviously, Sampling Pods with a large aroma area, or a specialized Puffer aroma delivery system, will help in this area. Getting a generous whiff of the strain really helps the customer appreciate the flower’s characteristics, its true essence.

Magnification – In addition to producing terpenes, the trichomes on cannabis and CBD flower can provide customers with a plethora of additional information about a strain. Under a magnified view, trichomes can reveal details about potency, quality, health, and in some cases the type of affects you can expect from a strain. Cloudy trichomes are often an indication that the particular cannabis flower will deliver a “head high”, while amber colored trichomes often deliver a “body high.” A Sample Pods magnification can be crucial, it helps your Budtenders provide the most accurate visual information possible for the best consumer experience.

After years of visiting countless marijuana shops and seeing displays for dispensary’s, I have found the Best Selection of Sampling Pods, Displays, and Cabinets, along with Custom Cannabis Displays, is https://www.budbardisplays.com/.

By: Will Smith, Cannabis Display Designer

• WARNING - Never use alcohol, or alcohol based products, to clean your Pods as this will cause damage.

Between Deep Cleanings: Everyday Cleaning & Disinfecting

• You can clean your Pods & Displays using a damp soft cotton cloth or microfiber towel.
• You can sanitize and disinfect the outside of your Pods & Displays using Hydrogen Peroxide.

*NOTE: When cleaning your Pod do not allow excess liquids to pool in the magnifier lens inset, as this will cause damage to your Pod; Blot excess liquids with a cloth or towel

Deep Cleaning Your Pods

We are frequently asked: “How do I safely deep clean my Pods to remove resin, as well as disinfect them, without harming the container?”

• Apply Olive Oil or Coconut Oil to the inside of your Pod, and use your fingers to coat the surface evenly. Allow time for the resin to absorb the oil, as this will safely release the resin from the Pod.
• Next, use a high quality antibacterial dish soap, such as Dawn Ultra_®, to wash your Pod and then rinse; this will help remove the oil, and other debris, from the Pod surface in addition to disinfecting your Pod.
• Then, let your Pod air dry; you can also dry your Pod with a soft cotton cloth or microfiber towel.